Monday 20th August 2018: Blueprint Gaming, which is a leading game studio company that is based in the United Kingdom, launched a new portfolio of gaming slots with Mansion. It did so in a deal which has subsequently diversified the catalogs of games it has on offer.

This launch followed a successful incorporation of the Playtech Open Platform (POP). It now enables the players of Mansion to gain access to a vast array of Blueprint games. These include the new-released hot games like the Diamond Mine Megaways™, not to mention the classic titles like the TED, Paws of Fury, King Kong Cash, and Wish Upon a Jackpot.

As part of this merger, the operator will also take over the supplier, Jackpot King’s, progressive games. This shall take effect in the coming months. They are anticipated to offer greater varieties of game options to the player bases of the members. This arrangement also comes with the likelihood of awarding a life-changing reward to the members.

The Mansion Group is a firmly-established and leading provider of online entertainment and gambling products. It was established in 2003 and possesses a broad range of online casinos. These cater to the unique tastes and markets that epitomize the field of online gambling. Its flagship brand is the It was awarded the prestigious ‘Online Casino Operator of the Year’. This took place at the International Gaming Awards 2018.

Blueprint Gaming, on the other hand, is a subsidiary of the German Gauselmann Group. It doubles up as a leading game studio in the United Kingdom. The studio creates exciting gaming slots which it disburses to the global online and mobile platforms. Other than this, it also channels its games across 100,000 or more land-based gaming terminals throughout the United Kingdom, Germany and Italy.

From the foregoing, the merger of these two online gaming studios is anticipated to revolutionize the United Kingdom casino and gaming industry. This is further expected to enrich the content options besides driving down the prices of access to the games altogether.

While signing the deal to affect the merger, Matt Cole, the Managing Director of Blueprint Gaming had these to say: “This launch is a pretty exciting deal indeed. It has the potential to greatly expand our scope within the gaming industry.” He further went on to add: “We are truly passionate about the games we generate. We subsequently look forward to bring in even more brand new and exciting contents in not so a distant future. We are very certain that the players of the various operators shall find our innovative and top-notch quality games a big hit.”

Mr. Shelly Suter-Hadad, who doubles up as the chief operating officer and the managing director of the Mansion Gaming, on the other hand, had these to state: “Given that Blueprint Gaming produces many exciting and popular casino games, incorporating its live contents in our marketing strategy has proved to be pretty easy and rewarding.”

He further stated: “It is well within our mission to furnish our players with a huge range of premium quality contents. This is to guarantee a fantastic experience on site. Our partnership with the Blueprint Gaming aligns perfectly with this noble goal.’


The United Kingdom Casino market is set to become more competitive after Authentic Gaming was given a license to operate in the market. The United Kingdom Gambling Commission has now allowed Authentic Gaming to operate in the UK market following an intense application and scrutiny process. Authentic Gaming was found to fulfill the set standards for casino games in the country and is hoped to bring a unique and enjoyable experience to casino players.

Authentic gaming, a live casino provider, has been granted a UK operating license. The firm is viewing it as a breakthrough as it is the first step in its expansion plan to other favorable markets across the world. The license will make it possible for Athletic Gaming’s gaming and product suites to be available to operators and plays across the United Kingdom for the first time.

According to Jonas Delin, the chief executive officer at Authentic Gaming, the United Kingdom casino industry is the largest lice casino market in Europe. Authentic Gaming, therefore, sees the approval of its license as a major milestone in its business as it will have a larger market size.

Authentic Gaming is focusing on regulated markets in the world with an aim of showing its commitment to eradicating problem gambling. With the UK license already issues, the company is not targeting to expand to other regulated markets in the world.

The UK market is not completely new to Authentic Gaming. For some time now, the firm has been had partnerships with UK-licensed operators such as LeoVegas, Mr. Green, and Kindred Group. Its entry into the market will see it cement its relationship with the already existing customers and grow its market size in the country.

While commenting on the issuance of the license, Delin argued that the UK has a strong culture for visiting casinos. Its expansion to the country is an effort to tap into the culture and build a sustainable business. Following the granting of the license, Authentic Gaming will supply its games and products in the UK market. Notable in its products is the ‘Authentic Roulette’ which is known for streaming tables from leading casinos across the world. The product allows punters to place bets on roulette tables that are located in resorts in various locations across the world such as Italy, Denmark, Georgia, Romania, and Malta.

The license by UKGC came only weeks after Authentic Gaming opened a new studio in Malta in an effort to improve its service offerings. The studio which has been dubbed Arena contains for varied game formats and six live auto roulette tables.

The firm is optimistic that its strategies in the UK market will be successful. Delin said, “With nearly half of our client base holding a UKGC license, we are eager to bring our games to market – we know they will be a huge hit with UK players.” “We believe our Authentic Roulette stream from luxury casinos around the world will be a great proposition for UK players,” he added.

Expressing the firm’s commitment to succeeding in the market, Delin said, “We are dedicated to taking the live casino experience to the next level, and making it as thrilling and authentic as possible. Out tables located in prestigious casinos all around the world are a real USP for us.”


Casino players in the United Kingdom will have a wider variety of games to choose from after 1X2 Network and Groove gaming signed a business cooperation deal. In a press release, 1×2 Network announced that it had signed a deal with Groove Gaming as an effort to have its innovative products; tables, slots, and virtual games available to more casino players not only in the UK but across the world and more so in regulated markets.

The business deal that both firms signed is to allow 1×2 Network, a gaming content supplier, offer its variety of games from Iron Dog Studio and 1×2 gaming brands as well as its strategic partner Leap Gaming to casino players through the Groove Gaming platform. Both firms are leveraging the increasing markets and by making the games more available, they will maintain customer loyalty and increase revenue.

Through the deal signed between the two firms, operators who are powered by Groove Gaming will also access popular titles from 1×2 Networks such as Blood Queen and Rainbow Wilds.

Groove Gaming and 1×2 Network are seeking to grow their market share in the Casino industry. They also are venturing into the regulated markets with a view that it is the future of the betting industry. Considering the challenges facing the gambling where problem betting is on the rise, there is a need that markets move towards regulated markets. Groove and 1×2 Network are viewing their deal as a way of positioning themselves for the future by remaining relevant to a wider customer base.

Recently, Groove Gaming was granted an operating license from the United Kingdom Gaming Commission (UKGC) that will see it offer multiple gaming options to casino players across the country. On the other hand, 1X2 Network has been on a growth and advancement plan that has seen it focus on building a reputation for designing enjoyable, sophisticated, and bold games.

Over time, 1X2 Network has dedicated its efforts to applying intelligent mathematics and sophisticated mechanics to deliver casino games that are worthwhile. The firm focuses on offering an unrivaled experience to its players.

As an established and licensed supplier in the UK, 1X2 Network targets to become the leading content provider and platform in the market. With Groove Gaming receiving its operating license in the UK market recently, 1X2 Network moves to sign a deal with them is a move of ensuring it maintains its position of being the leading gaming content provider.

1X2 Network is optimistic that the deal will strengthen its position in the market. Commenting on the deal between the two firms, Kevin Reid, the chief commercial officer at 1X2 Network said that the move was a major accomplishment and would stamp its authority in the industry as “one of the leading game developers and suppliers in regulated markets around the world.”

“Our titles will now sit in the Groove Gaming portfolio alongside those from some of the largest and most established studios, which is a testament to the quality and popularity of our games among players and operators,” he continued.

On the part of Groove Gaming, it is hopeful that the deal will attract more customers. Commenting on the issue, Yahale Meltzer who is the operation manager at the firm argued that considering that they were recently licensed for the UK market, his firm was looking for a UK supplier who would add more games to their portfolio and 1X2 Network was the right fit.

“Their slots, table games, and virtuals look great, have crisp sound and feature some of the most compelling gameplay we have seen for a long time. We believe they will be a huge hit with our operators and their players,” he said.


Rank Group Grosvenor Casinos registered a 6.1% drop in revenue for the financial year 2017/2018 that ended on 30th of June. The firm blamed the regulations requiring strict checking of customers as having caused a decline in the number of casino customers. The company is, however, determined to forge forward and increase its profit margin this and subsequent financial years.

Announcing the financial report for the previous financial year, Rank group said that 2017/2018 was a “challenging year” because of the disappointing performance that its Grosvenor casinos business posted. The business reported a 6.1% drop in revenues to £373 million in the financial year.

The poor performance of the casino business caused a decline in Rank group’s financial performance. Its pre-tax profit dropped by 41.4% to £46.7 million for the year ending 30th June. Subsequently, its revenue fell by 2.3% to £691 million.

Rank group has blamed a number of factors for the slowed casino business. The underperformance of some casinos in the region caused the firm to dig deeper into revenue in an effort to try and stabilize the businesses. It reported that it made “exceptional” charges following an underperformance of five of its casinos and closure of one of the casinos in Bradford.

The group also blamed the new guidelines that were published by the United Kingdom Gambling Commission in September 2017. The guidelines require that betting firms undertake due diligence when dealing with their customers and perform more stringent checks on punters. The effect of the guidelines has been a decline in casino customers. Rank group also blamed adverse weather conditions that were experienced earlier in the year.

Casino goers were forced to stay at home because the weather patterns were unpredictable and they could not go ahead and risk their lives. In the long run, low casino customers translated to reduced revenue. The firm believed that the decline in revenue could have been by higher margins were it not for its robust cost control measures.

The announcement of a decline in revenue triggered a decline of the group’s share prices by 6.1%. Commenting on the decline, Ed Monk, an associate director at Fidelity Personal Investing shares division argued that the fact that the group’s dividend rose by 2.1% to 7.45 per share coupled with the firm’s profit warning which was issued in early April had helped prevent a sharp and bigger decline.

The firm is, however, banking on its online business which despite not growing in the pace anticipated, has maintained a positive trajectory. In the year ended 30th June, the group’s digital revenue grew by 9% to stand at £122.5 million. The group reported that the first and second half of the year saw different growth patterns in the digital revenue with the second half registering slower growth because of the new guidelines that were released during the period.

Rank Group’s Chief Executive Officer, John O’Reilly emphasized that the company will implement a turnaround plan that will cause better performance in the future. “We are taking steps to increase our focus on the customer, to accelerate growth in the digital business, to drive cost efficiencies across the business and to strengthen our organizational capabilities,” he said “This will be delivered with a transformational programme framework, which will ensure that we deliver a growing Rank Group that is fit for the future.” O’Reilly reiterated.


Authentic Gaming, a leading provider of live casino services, has been granted entry into the United Kingdom online gaming market. This licensure allows the company to roll out its full suite of gaming and associated products. This is a first for the company and the United Kingdom society at large.

This company is a famed world over for supplying a diverse portfolio of cutting-edge and highly-engaging live roulette games. It also accommodates a number of streaming sources. This is not to mention that it has a huge consumer base that comprises tables that are located on the floors of various casino resorts world over.

While hailing this move, Jonas Delin, the Chief Executive Officer of Authentic Gaming, had these to say: “The United Kingdom is a leading market for us. It is crucial to our expansion as we launch our invasions into the heavily-regulated jurisdiction world over. With almost half of our client base possessing a license of the United Kingdom Gambling Commission, we are more than eager to bring in our complete suite of gaming collections to the United Kingdom market.

These clients understand that this move will bring on board a huge hit.“We are also devoted to elevating the live casino experience to greater heights. We also hope to make it as thrilling as possible. To achieve this noble aim, we have placed our tables strategically in the most prestigious casino’s world over. They are real Unique Selling Propositions for us and our clientele.”

“Lastly, we look forward to servicing our first set of gamblers from the United Kingdom soon. We are also eager to demonstrate to them just how spectacular and special live casino gaming can turn out to be by leveraging our services.”

The company is to distribute its products and services through a variety of middlemen and intermediaries. These include the LeoVegas, Mr. Green, and the various Kindred Group brands like Unibet. It intends to use the latter’s state-of-the-art cut-the-ribbon live studio facilities in Malta.

All these intermediaries are holders of the United Kingdom Gambling Commission licensure. They are therefore safer and more reliable to work with. This guarantees all the gamblers the safety of their investments at all times.

Its services are entitled, ‘Arena.’ They are generally designed to deliver the most authentic live roulette experiences to the users. They feature six tables that comprise four different roulette game formats. These include the classic, VIP, speed, and the “never-seen-before” Blaze variety.

The games are set against a background of the blaze and are complete with a table that is lit with LED light and accompanied by a giant video screen on a wall that completes the theme. It waits to be seen how the company shall fair on in the United Kingdom market especially in light of the new regulations that have been put in place by the United Kingdom Gambling Commission.


Chief executive Producer of the giant Paddy Power Betfair betting firm Peter Jackson claims that the firm’s winning streak is back after a well-done performance of the world cup despite facing harsh challenges in the U.S and Australia markets.

Most of their investors got disappointed after they missed to meet their 9.9% expectations on their returns growth. The half-year returns on revenues reached 5% of which it cuts down the full year earnings to approximately £470m from the expected value of £482.5m. Despite the lagging in returns growth, the company had gross profits of 4pc higher at £106m for the past six months before the world cup. The CEO defended the firm against the negative performance indicated in the stock share markets arguing that the changes were as a result of a change in tax regime imposed by the Australian government to sport gambling firms as well as mixed reactions about whether U.S Supreme courts will legitimize sports gambling casinos.

The company management, therefore, decided to beef up on their marketing strategies to ensure they boost their market share prices. They agreed on a World Cup campaign that was meant to pledge donations of £10,000 for each goal scored by the Russian team in the entire tournament which was to go to an LGBT charity. Thanks to their world cup strategy it worked perfectly well and boosted their profit margin to give back glory to the company’s reputation. During the world cup, the company netted more than £22m as revenues that comes with a £8m in profit.

It was in 2009 when Betfair owned TVG, the largest U.S. horse racing firm with members in more than thirty-five states as well as broadcasting TV channel viewed in more than 45 million homes. Paddy Power which later merged terms with Betfair owns an online gambling casino, and they are still they are the biggest horse racing bookmakers in New Jersey. In 2017 they also owned a daily fantasy sports (DFS) company. Recently in June they also took over FanDuel (a U.S fantasy game site) after paying the firm $770m.

Despite deploying the key strategies in sports gambling, with all these sister companies to Paddy Power Betfair earns about $2 billion annually from the U.S casino gambling markets. According to revenues earned from other countries, this value seems that Paddy Power Betfair is not maximizing on these U.S markets. It is an undeniable fact that the U.S has a higher population of people interested in sports. After its merger with FanDuel and a contractual agreement with Boyd Gaming(another major online sports gambling casino company), the betting company is promising it’s investors to expect positive growth in the emerging U.S sports wagering market.

As of now, there are high hopes emerged after the U.S Supreme Court in May declared the legalization of sports betting and casino operations and should still pose reasonable taxes for the sports betting sites. The U.S CEO Kip Levin urges that they are already doing markets for all U.S. sports because it’s growing in popularity, especially in Australia. At the same time, they are ensuring their betting offers are more tailored to the U.S market. He also added that if more taxes are imposed on them, there may not be any probability of having promising rewards as well as it will remain a big challenge to eradicate illegal markets. Additionally, he suggested it could be better if all states in the U.S will have a constant rate so as to enable them to offer the same bets countrywide. Ed Monk who is an associate director at Fidelity personal Investing said “before the World Cup the bookmaker share value was up at almost 9% and therefore Paddy Power Betfair stands to gain from the opening up of US betting markets, confirmed earlier this year, and has moved quickly to expand its FanDuel site to capitalise. That benefit, though, now appears to be priced into the shares and investors will want to see the improved operational performance and a return to growing market share from here.”

The company has an optimistic approach to their strategies in increasing market share in the U.S markets. The management is focusing on brand recognition, market accessibility and operational capabilities and substantial investments to increase their customer base across the U.S wagering market. A strong coverage by their very own racing channel TVG will be their key advantage in increasing their customer base and brand recognition.


The National Casino Industry Forum (NCIF) is on the spot for allegedly influencing the findings of the Institute of Economic Affairs (IEA). This forum confirmed having donated a whopping £8,000 to the said institution. This move has been hailed by many as having been done to skew its research findings.

IEAAs per the conclusions of the Institute of Economic Affairs (IEA), there is no longer need for the current restrictions on the number of casinos to be in force. This report has further urged the various authorities and municipalities to allow the mid-sized cities and towns to allow more casinos to be opened within their jurisdictions.

These allegations were brought to the fore by the Guardian newspaper. This newspaper unearthed a more or less similar incident earlier on. This particular incident concerned pitted a group of US investors who had farming interests.

It is stated that the Institute of Economic Affairs (IEA) organized a meeting between these investors and the then Brexit Minister Steve Baker. This meeting lasted an hour and supposedly resulted in the said investors having their way.

The members of the public and the various stakeholders in the gambling industry did not take these revelations kindly. They questioned the validity of the research findings and even went ahead to demand that appropriate investigatory measures be taken.

These calls have indeed yielded fruit. Two agencies have stepped in to unearth the scandals. The Charity Commission and the government’s lobbying watchdog have particularly stepped in. The former is currently investigating whether the said institution breached any charity’s codes of conduct whereas the latter wants to know whether the Institute of Economic Affairs (IEA) overstepped its mandate as an educational charity.

Even with these stern measures, the Institute of Economic Affairs (IEA) remains undeterred. It insists that its activities have been above board. It further states that many people did indeed have access to its research and that no such access had any bearing on the final draft. It delivered these responses via its director, Mark Littlewood.

Several institutions and leading figures have voiced their concerns in response to these developments. The local Labour Party has accused the Institute of Economic Affairs (IEA) of engaging in underhand deals. In particular, the party has revealed that the body had been engaged in extensive lobbying and other political campaigns activities. These, the party started, overstepped its mandate as ‘educational charity.’

UK’s leading multinational, BP, reiterated its commitments to quality research work. It defended its engagements with the Institute of Economic Affairs (IEA). It further stated that it is merely interested in furthering its viewpoints of various issues at hand. It denied any culpability in the report’s findings.

Lastly, the National Casino Industry Forum (NCIF) has also denied any attempt to skew the final outcomes of the just-released research findings. It also defended its opposition to the planned extensions of the areas that are eligible for increasing the numbers of their casinos from 53 to 56. It also expressed concerns that the exchequer could be losing around £30 million a year in the form of gaming duty due to unused or underutilized licenses.


The United Kingdom has moved in to rein in on the gambling menace in the country. This is to make the activity and the industry more secure to the consumers. To achieve this aim, the commission has instituted a raft of stringent measures.

UK GamingThese include imposing an 8-week ultimatum for gambling companies that violate the stated rules to resolve any disputes. The gamblers will also be capable of withdrawing their outstanding balances much easier than they can at the moment.

Other than these regulations, the Gambling Commission shall also fine any betting firm that breaches the stated codes of conducts. These include deliberately targeting small children, exaggerating facts, furnishing half-truths to the potential consumers, and making gambling look less critical than it truly is.

All these new regulations shall begin operational officially from the 31st October 2018. The gambling operators shall further witness more proactive measures governing the failures of any advertisements by third parties and for bombarding consumers with unsolicited messages.

These crackdowns follow an open consultative forum that brought together the Gambling Commission and the Competitions and Markets Authority. This joint consultative forum was put in place to come up with a methodology that will see to it that the gamblers receive fair, safer, and more transparent treatments from the gambling businesses.

This was put in place way back in 2016 and completed its mandate in June in 2017. As soon as the committee came up with its findings, it started cracking down on errant gambling operators. These are those that were suspected to have violated the gambling advertising policies.

Neil McArthur, the Chief Executive Officer of the United Kingdom Gambling Commission, argues that protecting the interests of consumers is a sacred goal that has to be achieved at all costs. He further insists that the gambling operators have also to follow suit to see this become a reality.

He also held the view that the new alterations in the regulatory framework are designed to enhance the security and protection of the customers. These are mainly from misleading promos to irresponsible advertising campaigns that many a dishonest operator utilize.

Shortly thereafter, a number of gambling companies came out to state their stand on the new regulations. William Hill, PT Entertainment, Ladbrokes, and BGO Entertainment issued their stands at various times. They were unanimous in stating that they shall alter their bonus regimes and regulations to make them as realistic as possible. This is to forestall the likelihoods of misleading clients.

These issues it is hoped shall quell the discontent that has arisen from the British public. Most have complained of the high number of adverts that bombard the airwaves and the cyberspace. Other than these, most local Members of Parliament have also expressed dissatisfaction with the increased rates of gambling in the nation.

According to this group, gambling addiction is a disease, just like any other. It is thus to be treated as a public health issue. The gambling operators thus, according to them, ought to be slapped with stern restrictions on the manner in which they present gambling to the masses and potential consumers.


As part of the UK’s departure from the European Union, companies, residents, and citizens of the United Kingdom are set to forfeit several privileges. Businesses will particularly be hardest hit given the numerous benefits and incentives that the EU currently provide.

BrexitFor instance, the EU has a very large population. Firms that operate in or have access to the trading bloc, therefore, enjoy huge revenue inflows and market. It also has a uniform tax regime and payment processing options. This is why UK-based firms are currently bracing themselves for tough times ahead.

Perhaps no other industry shall be as hardest hit as Gibraltar’s gambling industry. This is because it is one of Europe’s if not the world’s most developed and sophisticated gambling industry. The departure of the UK from the EU is, therefore, going to severely impact the betting firms that set up base there.

The two most likely negative impacts are the dip in revenue, sophisticated operational environments, and the shrinking of the market base. This has sent many firms panicking. Both the operational firms as well as the government of Gibraltar have decided to put in a raft of measures that are geared towards mitigating these dangers.

As part of forestalling the adverse negative consequences of this imminent departure, the government of Gibraltar has stepped in to reduce the operational expenses of the gambling firms that are based within its borders. It has decided to lower the tax that is levied on the income which is derived from gambling. At the same time, it has also decided to raise the license fees.

Before the Brexit deal started taking shape, firms used to part with 1% of their betting revenue in form of tax. As things stand, this figure was reduced by a whopping 85%! Right now, the betting firms will part with only 0.15% of their revenue from gambling.

Given that proceeds from gambling constitute a huge portion of the income of Gibraltar, a way out has to be sought. The government has decided to increase the license fees as part of the strategy to make up for that shortfall. The B2B firms shall now pay $112,000 (£85,000) while the B2C shall pay $132,000 (£100,000).

This means that it will be more expensive for firms to enter the market. However, license fees are a one-time expense. This increase will not impact the profit margins of such firms in the future.

During these Brexit talks, the service industry has largely been overlooked. Since gambling is part of the service industry, it will not be given the necessary attention it ought to during such talks. This has prompted some players within Gibraltar’s gambling industry to consider lodging an official complaint with the World Trade Organization.

This is because both the UK and the EU are members of this global trade body. They also draw their inspiration from a case that once pitied the US and the tiny Caribbean nation of Antigua. In that dispute, the WTO mediated and ruled in favour of Antigua.

Some firms have however opted to relocate to other bases that are still within the purview of the European Union. The Bet365 and the 888 Holdings are two of the most outstanding firms of this kind. They have decided to relocate to Malta and Ireland respectively.

These impending disasters notwithstanding, the Government of Gibraltar has remained upbeat and undeterred. The Minister for Financial Services of the nation-state, one Mr. Albert Isola, has insisted that the nation shall withstand the dangers and remain strong.

He has further stated that the alterations of the license fees and tax regime are all geared towards solidifying the stature of Gibraltar as Europe’s top betting hotspot.



Sun Bingo, an award-winning online bingo operator in the United Kingdom, announced that it has become the lead sponsor of ITV’s popular daytime programme – The Jeremy Kyle Show – starting 16th of July.

The Jeremy Kyle Show has been on the air since 2005, thus, making it a major asset for ITV’s daytime programming. On the other hand, Sun Bingo has a vision of being the leading entertainment provider. The coming together of ideas for the two firms, through the sponsorship, is expected to create memorable shows that will attract even more audiences.

Owing to its history and consistency for the past decade, The Jeremy Kyle Show is a must-watch for many people. Sun Bingo will be capitalizing on the popularity of the show to increase its revenue base and convert more audiences to loyal viewers.

Through the partnership, Sun Bingo has also indicated that it is seeking to spread the entertainment from the show to its followers. Starting the effective date of the partnership, Sun Bingo’s registered players will have an opportunity to participate in the fun by winning a chance of being part of the show’s audience. Through the initiative, Sun Bingo hopes to have more of its target customers convert to registered players. The sponsorship deal will see Sun Bingo provide indents for the morning program of the show. As the lead sponsor, Sun Bingo will have an opportunity to identify itself on-air and possibly grow its popularity.

Sun Bingo has appointed The & Partnership London, Pulse’s London sister agency as its marketing lead in the sponsorship deal. The & Partnership London will aid in the development of creative content, promotional messages, and directing. The deal will see Jayde Adams return to her role as Sun Bingo’s comedian. She will play the role of a bingo-mad character while sitting alongside her two best mates in the audience of the television show. The happenings on the stage will not be shown. Instead, the comedy will be the hilarious comments from the three with each of the titles riffing off bingo titles such as ‘Was She Worth It’ and ‘Stuck In A Tree.’

The deal will also see Sun Bingo provide support for video-on-demand promotional content. That way, Sun Bingo, and ITV hope to attract more firms to market their items.

Unlike other commercial promoters of The Jeremy Kyle Show, Sun Bingo’s deal includes managing of the show’s social media assets. Sun Bingo will have exclusive rights to the shows social media assets through which it seeks to build a connection between loyalty and brand recognition.

Sun Bingo is looking to popularize its latest campaigns. Speaking at the press conference on the sponsorship, Hannah Swales, head of Sun Bingo, said that the firm was excited to be partnering with ITV in a way that will see its growth. She said that Sun Bingo will be looking to build its ‘Are you Gonna Bingo?’ campaign by delivering engaging and funny messages to a “brand-new audience.” She described The Jeremy Kyle Show a mega daytime television show in the UK by stating that it has “over 3000 episodes to date.”

The & Partnership London has welcomed the sponsorship and hopes to offer unique content that will attract more viewers to the show. Speaking after the announcement of the sponsorship. Yan Elliott, the joint executive creative director at The & Partnership London, expressed joy that Jayde Adams was coming back to the studio for the ‘Are You Gonna Bingo?’ campaign. He expressed optimism that Adams would help the company create “genuinely funny and relatable characters.”

“The partnership with Jeremy Kyle is perfect for the brand, and we hope Jayde and her pals will keep audiences as entertained as the show does!” he said.