The United Kingdom Casino market is set to become more competitive after Authentic Gaming was given a license to operate in the market. The United Kingdom Gambling Commission has now allowed Authentic Gaming to operate in the UK market following an intense application and scrutiny process. Authentic Gaming was found to fulfill the set standards for casino games in the country and is hoped to bring a unique and enjoyable experience to casino players.
Authentic gaming, a live casino provider, has been granted a UK operating license. The firm is viewing it as a breakthrough as it is the first step in its expansion plan to other favorable markets across the world. The license will make it possible for Athletic Gaming’s gaming and product suites to be available to operators and plays across the United Kingdom for the first time.
According to Jonas Delin, the chief executive officer at Authentic Gaming, the United Kingdom casino industry is the largest lice casino market in Europe. Authentic Gaming, therefore, sees the approval of its license as a major milestone in its business as it will have a larger market size.
Authentic Gaming is focusing on regulated markets in the world with an aim of showing its commitment to eradicating problem gambling. With the UK license already issues, the company is not targeting to expand to other regulated markets in the world.
The UK market is not completely new to Authentic Gaming. For some time now, the firm has been had partnerships with UK-licensed operators such as LeoVegas, Mr. Green, and Kindred Group. Its entry into the market will see it cement its relationship with the already existing customers and grow its market size in the country.
While commenting on the issuance of the license, Delin argued that the UK has a strong culture for visiting casinos. Its expansion to the country is an effort to tap into the culture and build a sustainable business. Following the granting of the license, Authentic Gaming will supply its games and products in the UK market. Notable in its products is the ‘Authentic Roulette’ which is known for streaming tables from leading casinos across the world. The product allows punters to place bets on roulette tables that are located in resorts in various locations across the world such as Italy, Denmark, Georgia, Romania, and Malta.
The license by UKGC came only weeks after Authentic Gaming opened a new studio in Malta in an effort to improve its service offerings. The studio which has been dubbed Arena contains for varied game formats and six live auto roulette tables.
The firm is optimistic that its strategies in the UK market will be successful. Delin said, “With nearly half of our client base holding a UKGC license, we are eager to bring our games to market – we know they will be a huge hit with UK players.” “We believe our Authentic Roulette stream from luxury casinos around the world will be a great proposition for UK players,” he added.
Expressing the firm’s commitment to succeeding in the market, Delin said, “We are dedicated to taking the live casino experience to the next level, and making it as thrilling and authentic as possible. Out tables located in prestigious casinos all around the world are a real USP for us.”