Casino players in the United Kingdom will have a wider variety of games to choose from after 1X2 Network and Groove gaming signed a business cooperation deal. In a press release, 1×2 Network announced that it had signed a deal with Groove Gaming as an effort to have its innovative products; tables, slots, and virtual games available to more casino players not only in the UK but across the world and more so in regulated markets.
The business deal that both firms signed is to allow 1×2 Network, a gaming content supplier, offer its variety of games from Iron Dog Studio and 1×2 gaming brands as well as its strategic partner Leap Gaming to casino players through the Groove Gaming platform. Both firms are leveraging the increasing markets and by making the games more available, they will maintain customer loyalty and increase revenue.
Through the deal signed between the two firms, operators who are powered by Groove Gaming will also access popular titles from 1×2 Networks such as Blood Queen and Rainbow Wilds.
Groove Gaming and 1×2 Network are seeking to grow their market share in the Casino industry. They also are venturing into the regulated markets with a view that it is the future of the betting industry. Considering the challenges facing the gambling where problem betting is on the rise, there is a need that markets move towards regulated markets. Groove and 1×2 Network are viewing their deal as a way of positioning themselves for the future by remaining relevant to a wider customer base.
Recently, Groove Gaming was granted an operating license from the United Kingdom Gaming Commission (UKGC) that will see it offer multiple gaming options to casino players across the country. On the other hand, 1X2 Network has been on a growth and advancement plan that has seen it focus on building a reputation for designing enjoyable, sophisticated, and bold games.
Over time, 1X2 Network has dedicated its efforts to applying intelligent mathematics and sophisticated mechanics to deliver casino games that are worthwhile. The firm focuses on offering an unrivaled experience to its players.
As an established and licensed supplier in the UK, 1X2 Network targets to become the leading content provider and platform in the market. With Groove Gaming receiving its operating license in the UK market recently, 1X2 Network moves to sign a deal with them is a move of ensuring it maintains its position of being the leading gaming content provider.
1X2 Network is optimistic that the deal will strengthen its position in the market. Commenting on the deal between the two firms, Kevin Reid, the chief commercial officer at 1X2 Network said that the move was a major accomplishment and would stamp its authority in the industry as “one of the leading game developers and suppliers in regulated markets around the world.”
“Our titles will now sit in the Groove Gaming portfolio alongside those from some of the largest and most established studios, which is a testament to the quality and popularity of our games among players and operators,” he continued.
On the part of Groove Gaming, it is hopeful that the deal will attract more customers. Commenting on the issue, Yahale Meltzer who is the operation manager at the firm argued that considering that they were recently licensed for the UK market, his firm was looking for a UK supplier who would add more games to their portfolio and 1X2 Network was the right fit.
“Their slots, table games, and virtuals look great, have crisp sound and feature some of the most compelling gameplay we have seen for a long time. We believe they will be a huge hit with our operators and their players,” he said.