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The United Kingdom Casino market is set to become more competitive after Authentic Gaming was given a license to operate in the market. The United Kingdom Gambling Commission has now allowed Authentic Gaming to operate in the UK market following an intense application and scrutiny process. Authentic Gaming was found to fulfill the set standards for casino games in the country and is hoped to bring a unique and enjoyable experience to casino players.

Authentic gaming, a live casino provider, has been granted a UK operating license. The firm is viewing it as a breakthrough as it is the first step in its expansion plan to other favorable markets across the world. The license will make it possible for Athletic Gaming’s gaming and product suites to be available to operators and plays across the United Kingdom for the first time.

According to Jonas Delin, the chief executive officer at Authentic Gaming, the United Kingdom casino industry is the largest lice casino market in Europe. Authentic Gaming, therefore, sees the approval of its license as a major milestone in its business as it will have a larger market size.

Authentic Gaming is focusing on regulated markets in the world with an aim of showing its commitment to eradicating problem gambling. With the UK license already issues, the company is not targeting to expand to other regulated markets in the world.

The UK market is not completely new to Authentic Gaming. For some time now, the firm has been had partnerships with UK-licensed operators such as LeoVegas, Mr. Green, and Kindred Group. Its entry into the market will see it cement its relationship with the already existing customers and grow its market size in the country.

While commenting on the issuance of the license, Delin argued that the UK has a strong culture for visiting casinos. Its expansion to the country is an effort to tap into the culture and build a sustainable business. Following the granting of the license, Authentic Gaming will supply its games and products in the UK market. Notable in its products is the ‘Authentic Roulette’ which is known for streaming tables from leading casinos across the world. The product allows punters to place bets on roulette tables that are located in resorts in various locations across the world such as Italy, Denmark, Georgia, Romania, and Malta.

The license by UKGC came only weeks after Authentic Gaming opened a new studio in Malta in an effort to improve its service offerings. The studio which has been dubbed Arena contains for varied game formats and six live auto roulette tables.

The firm is optimistic that its strategies in the UK market will be successful. Delin said, “With nearly half of our client base holding a UKGC license, we are eager to bring our games to market – we know they will be a huge hit with UK players.” “We believe our Authentic Roulette stream from luxury casinos around the world will be a great proposition for UK players,” he added.

Expressing the firm’s commitment to succeeding in the market, Delin said, “We are dedicated to taking the live casino experience to the next level, and making it as thrilling and authentic as possible. Out tables located in prestigious casinos all around the world are a real USP for us.”


Casino players in the United Kingdom will have a wider variety of games to choose from after 1X2 Network and Groove gaming signed a business cooperation deal. In a press release, 1×2 Network announced that it had signed a deal with Groove Gaming as an effort to have its innovative products; tables, slots, and virtual games available to more casino players not only in the UK but across the world and more so in regulated markets.

The business deal that both firms signed is to allow 1×2 Network, a gaming content supplier, offer its variety of games from Iron Dog Studio and 1×2 gaming brands as well as its strategic partner Leap Gaming to casino players through the Groove Gaming platform. Both firms are leveraging the increasing markets and by making the games more available, they will maintain customer loyalty and increase revenue.

Through the deal signed between the two firms, operators who are powered by Groove Gaming will also access popular titles from 1×2 Networks such as Blood Queen and Rainbow Wilds.

Groove Gaming and 1×2 Network are seeking to grow their market share in the Casino industry. They also are venturing into the regulated markets with a view that it is the future of the betting industry. Considering the challenges facing the gambling where problem betting is on the rise, there is a need that markets move towards regulated markets. Groove and 1×2 Network are viewing their deal as a way of positioning themselves for the future by remaining relevant to a wider customer base.

Recently, Groove Gaming was granted an operating license from the United Kingdom Gaming Commission (UKGC) that will see it offer multiple gaming options to casino players across the country. On the other hand, 1X2 Network has been on a growth and advancement plan that has seen it focus on building a reputation for designing enjoyable, sophisticated, and bold games.

Over time, 1X2 Network has dedicated its efforts to applying intelligent mathematics and sophisticated mechanics to deliver casino games that are worthwhile. The firm focuses on offering an unrivaled experience to its players.

As an established and licensed supplier in the UK, 1X2 Network targets to become the leading content provider and platform in the market. With Groove Gaming receiving its operating license in the UK market recently, 1X2 Network moves to sign a deal with them is a move of ensuring it maintains its position of being the leading gaming content provider.

1X2 Network is optimistic that the deal will strengthen its position in the market. Commenting on the deal between the two firms, Kevin Reid, the chief commercial officer at 1X2 Network said that the move was a major accomplishment and would stamp its authority in the industry as “one of the leading game developers and suppliers in regulated markets around the world.”

“Our titles will now sit in the Groove Gaming portfolio alongside those from some of the largest and most established studios, which is a testament to the quality and popularity of our games among players and operators,” he continued.

On the part of Groove Gaming, it is hopeful that the deal will attract more customers. Commenting on the issue, Yahale Meltzer who is the operation manager at the firm argued that considering that they were recently licensed for the UK market, his firm was looking for a UK supplier who would add more games to their portfolio and 1X2 Network was the right fit.

“Their slots, table games, and virtuals look great, have crisp sound and feature some of the most compelling gameplay we have seen for a long time. We believe they will be a huge hit with our operators and their players,” he said.


The United Kingdom Gambling Commission has announced brand tough measures on betting for betting firms. These new rules have been necessitated by concerns over misleading advertisements that pertain to bonuses and promotions.

These new rules and regulations assure gamblers of better protection. They also empower the Gambling Commission to levy unlimited fines and fees for any breach of these rules or the associated consumer laws. Some of these possible breaches include but are not limited to misleading advertisements, those that tend to target small children, or those that make gambling appear great and normal.

Other than these, the gambling firms that send out spam marketing contents such as text messages and e-mails will also be in for trouble under the new rules. They will also be required to follow all the laid down United Kingdom advertising codes whilst putting in place a more robust conflict resolution mechanism for the gamblers.

The rules shall come into force on October 31st, 2018. The commission shall, after coming into effect of the rules, impose an eight-week window for the casino operators to resolve any complaints with their clients and customers.

These rules are expected to facilitate the process of resolving any breaches of the consumer laws. These include such aspects as unrealistic restrictions on the withdrawal process, misleading promotions, and impractical bonuses.

To help the consumers make the right purchasing decisions, websites like have sprouted. It reviews the various online casino operators on a regular basis and provides independent assessments of their competence from time to time.

While commenting on these developments, Neil McArthur, the Gambling Commission’s Chief Executive, had these to say:“The Gambling Commission is intent on cracking down on the firms that tend to treat consumers unfairly. This is because consumer protection is a topmost priority for us. It subsequently has to be a priority for the gambling operators as well. The changes we have instituted will surely protect consumers from unscrupulous and misleading advertisements and promotions. They will also see to it that the consumers can withdraw their earnings faster and easier. This is not to mention that the rules shall facilitate the resolution of consumer complaints.”

The founder of Justice for Punters, Brian Chappell, on the other hand, had these to say: “It is great to note that the Gambling Commission has finally acknowledged that gambling operators have to be subjected to stricter regulatory regimes. Only time will tell whether these new powers shall be used accordingly and if the gamblers shall be able to derive their rights promptly after a mistreatment. Even though the announcements incomprehensive, it is nonetheless highly welcome.”

Way back in 2016, while in partnership with the Competition and Markets Authority (CMA), the United Kingdom Gambling Commission established formal investigations to find out whether the online gambling companies were indeed mistreating their customers.

The findings of the investigations led the authority to launch enforcement actions against several gambling operators the following year. This was after the companies were accused of breaking the consumer laws with regards to the promotions.

From the foregoing, it is clear that the United Kingdom Gambling Commission greatly benefits casino operating sites. It does so mainly by instilling confidence in the potential gamblers and encourage them to gamble more. This certainly leads to an increase in the profit margins of the said firms.


Authentic Gaming, a leading provider of live casino services, has been granted entry into the United Kingdom online gaming market. This licensure allows the company to roll out its full suite of gaming and associated products. This is a first for the company and the United Kingdom society at large.

This company is a famed world over for supplying a diverse portfolio of cutting-edge and highly-engaging live roulette games. It also accommodates a number of streaming sources. This is not to mention that it has a huge consumer base that comprises tables that are located on the floors of various casino resorts world over.

While hailing this move, Jonas Delin, the Chief Executive Officer of Authentic Gaming, had these to say: “The United Kingdom is a leading market for us. It is crucial to our expansion as we launch our invasions into the heavily-regulated jurisdiction world over. With almost half of our client base possessing a license of the United Kingdom Gambling Commission, we are more than eager to bring in our complete suite of gaming collections to the United Kingdom market.

These clients understand that this move will bring on board a huge hit.“We are also devoted to elevating the live casino experience to greater heights. We also hope to make it as thrilling as possible. To achieve this noble aim, we have placed our tables strategically in the most prestigious casino’s world over. They are real Unique Selling Propositions for us and our clientele.”

“Lastly, we look forward to servicing our first set of gamblers from the United Kingdom soon. We are also eager to demonstrate to them just how spectacular and special live casino gaming can turn out to be by leveraging our services.”

The company is to distribute its products and services through a variety of middlemen and intermediaries. These include the LeoVegas, Mr. Green, and the various Kindred Group brands like Unibet. It intends to use the latter’s state-of-the-art cut-the-ribbon live studio facilities in Malta.

All these intermediaries are holders of the United Kingdom Gambling Commission licensure. They are therefore safer and more reliable to work with. This guarantees all the gamblers the safety of their investments at all times.

Its services are entitled, ‘Arena.’ They are generally designed to deliver the most authentic live roulette experiences to the users. They feature six tables that comprise four different roulette game formats. These include the classic, VIP, speed, and the “never-seen-before” Blaze variety.

The games are set against a background of the blaze and are complete with a table that is lit with LED light and accompanied by a giant video screen on a wall that completes the theme. It waits to be seen how the company shall fair on in the United Kingdom market especially in light of the new regulations that have been put in place by the United Kingdom Gambling Commission.


The popular Ladbrokes company is yet to face a 24- hour license suspension. On 3rd September 2018 Belgians, gaming commission issued a sanction to Ladbrokes over their blunt mistake of offering virtual chances games.

Virtual chances games are those lark games where customers put into hefty amounts of their finances to predict outcomes of some non-existent imaginary events. This kind of chance game was only entertained by law between 2012 to June of 2017. Afterward, it was banned and declared illegal by the countries law. In giving a blind eye to the ban, Ladbrokes further progressed to avail this kind of illegal services to their esteemed customers until the 14th of March, 2018.

The reports of the 24-hour license suspension were made on Wednesday by De Morgen dailies, Het Laatste Nieuws and La Derniere Heure. In effect to this sanction, the esteemed customers of Ladbrokes are compelled from making any online bet on that very day. In addition, its 300 agencies together with their vaguely projected 100 bookstores that are related to it and its digital operation will also face a 24-hour suspension on that same day.

As if this is not enough, its daughter companies, that is Derby SA and Tierce Ladbroke SA will also be immensely affected by this prevailing sanction.

In regard to the above, the gaming commision saw it wise to come up with a stringent sanction that will necessitate a 24-hour suspension of Ladbrokes online casino activities. This sanction is meant to punish Ladbrokes after realizing that they acted ignorantly to the law as they continued to carry out their virtual chance gaming activities despite them knowing that there was an existing ban compelling the activity from taking place in the country. Ignorance is paid with ignorance.

The I gambling business site, in addition, adds that the company had enjoyed a monopoly on virtual chance gaming activities in Belgium until the last day of June 2017. Throughout their time of monopoly, no other online casino site was granted the authority to offer the same virtual chance gaming services. The likes of Rocolus had possessed a number of challenges concerning this.

In addition, the company was found guilty by the commision over not having contested for facts of materiality on the same. request for publication clarification was not responded to by Ladbrokes betting company.

The gambling insider site has a lot to share concerning the 24-hour license suspension of Ladbrokes. It adds that the 24- hour sanction not only applies to Ladbrokes online casino company but also any other high profile street shop that is located in Belgium. Shifting our focus from this thud slap to Ladbrokes company, there is some recent better news for their branches located in Australia. Ladbrokes as a general has another reason to smile as their Australian branches are set to launch a brand new betting accumulator product. This will be as a result of them working hand in hand with suppliers Sportscast.


The United Kingdom has moved in to rein in on the gambling menace in the country. This is to make the activity and the industry more secure to the consumers. To achieve this aim, the commission has instituted a raft of stringent measures.

UK GamingThese include imposing an 8-week ultimatum for gambling companies that violate the stated rules to resolve any disputes. The gamblers will also be capable of withdrawing their outstanding balances much easier than they can at the moment.

Other than these regulations, the Gambling Commission shall also fine any betting firm that breaches the stated codes of conducts. These include deliberately targeting small children, exaggerating facts, furnishing half-truths to the potential consumers, and making gambling look less critical than it truly is.

All these new regulations shall begin operational officially from the 31st October 2018. The gambling operators shall further witness more proactive measures governing the failures of any advertisements by third parties and for bombarding consumers with unsolicited messages.

These crackdowns follow an open consultative forum that brought together the Gambling Commission and the Competitions and Markets Authority. This joint consultative forum was put in place to come up with a methodology that will see to it that the gamblers receive fair, safer, and more transparent treatments from the gambling businesses.

This was put in place way back in 2016 and completed its mandate in June in 2017. As soon as the committee came up with its findings, it started cracking down on errant gambling operators. These are those that were suspected to have violated the gambling advertising policies.

Neil McArthur, the Chief Executive Officer of the United Kingdom Gambling Commission, argues that protecting the interests of consumers is a sacred goal that has to be achieved at all costs. He further insists that the gambling operators have also to follow suit to see this become a reality.

He also held the view that the new alterations in the regulatory framework are designed to enhance the security and protection of the customers. These are mainly from misleading promos to irresponsible advertising campaigns that many a dishonest operator utilize.

Shortly thereafter, a number of gambling companies came out to state their stand on the new regulations. William Hill, PT Entertainment, Ladbrokes, and BGO Entertainment issued their stands at various times. They were unanimous in stating that they shall alter their bonus regimes and regulations to make them as realistic as possible. This is to forestall the likelihoods of misleading clients.

These issues it is hoped shall quell the discontent that has arisen from the British public. Most have complained of the high number of adverts that bombard the airwaves and the cyberspace. Other than these, most local Members of Parliament have also expressed dissatisfaction with the increased rates of gambling in the nation.

According to this group, gambling addiction is a disease, just like any other. It is thus to be treated as a public health issue. The gambling operators thus, according to them, ought to be slapped with stern restrictions on the manner in which they present gambling to the masses and potential consumers.


The United Kingdom Gambling Commission says that roughly 430,000 people in the country have gambling problems. That is a sizable number of people in Britain that have been affected.

William HillThe new ad campaign is capturing attention and also raising eyebrows along the way. William Hill is a prominent gambling firm that wants to resuscitate their image along the way. That firm has proven to be an important leader in ways that have surprised many people. Follow the story and decide whether William Hill is still a trustworthy firm in their own right. The team hopes to revitalize their image in the coming years.

William Hill has renewed their commitment to preventing problem gambling. The firm has started some policy for change in the way people gamble. Their latest ad campaign is entitled ‘Nobody Harmed’, but it does focus on that issue. That demonstrates that the firm is concerned about the well being of gamblers. That is a big step forward for a firm that has worked hard in the past. People will want to consider the issue and think through how it could affect their lives. That explains why William Hill is proving to be a popular leader all over again.

The Gambling Commission has issued calls for firms to stop problem gambling. People are worried that far too many citizens are now concerned about the issue itself. The Gambling Commission has overseen some of these developments for quite some time now. The country has changed the way that they do business and people are following along. That is a big step in the right direction as well. Other firms have followed that cue in real time for those interested. Come to respect the important work that is getting done along the way. William Hill is a leader and wants to show that they still care.

William Hill has sent out a public service announcement that people want to consider. That could prove to be valuable and what service they will want to try. William Hill is maintaining their service catalog in ways that some will review. That announcement represented an effort to contact people with that problem. Gambling is a serious issue and should be taken with all due concern. William Hill is proving to be an important leader in that regard as well. There are steps that should be taken to keep people interested. These ideas are valuable for anyone with problem gambling issues themselves.

A representative actually said that they felt that they fell far short of their objective. They wanted to curtail problem gambling in the United Kingdom. But the firm has taken note of a few problems themselves. That explains the reasoning behind their latest ad campaign. That is a worthwhile step that people will take towards rehabilitation. William Hill has made an effort to change their official policy about gambling. The firm wants to educate people about these problems in advance. That could help everyone make real strides towards correcting problem gambling in the United Kingdom.

William Hill is going to target four main areas related to that issue. One includes how to identify a problem gambler when necessary. New staff members are being trained on that problem when they can. Support services are being extended to those who need the right kind of help. William Hill wants to get that work done right as is needed. That will showcase that the firm is taking the right measures. Their firm wants to maintain good standing with the gambling commission. Responsible gamblers are making a good case for these motions. William Hill is ready to do their part as is needed.


The UK Gambling Commission (UKGC) has revealed that Ladbrokes misguided them at the period during which the investigations into the Black Dave case were ongoing.  The puzzle concluded yesterday after a statement was released warning bookmakers to be careful when dealing with Rule 4 deductions in horse racing.

LadbrokesLast year, David Evans was handed a fine by the ruling body that monitors the local racing environment for delays in releasing notifications of the non-runner, Tango Sky. The investigations found that this was a chance for him back Black Dave who was also a new entrant before the odds of Tango Sky were removed. During the time of placing his bet, Evans also told Ladbrokes that he intended to withdraw from Tango Sky if not for the change that happened shortly after he placed his bet.

Ladbrokes claimed that they were not sure what exactly had led to the reduction of Tango Sky’s odds soon after David Evans placed his bet as that the event took place about three years ago. The UK gambling regulatory body, however, managed to dig out evidence which proved that the bookmaker had made that action to increase the deductions that would be made from bets that won that had already been placed as stated in Rule 4. The commission showed that Ladbrokes had not been successful in reviewing the information that was available to them before providing inaccurate explanations as a watchdog that directly deals with the clients.

The Commission further indicated that the gambling operators must consider that the series of events that occurred in the Black Dave case as well as the Ladbrokes’ actions was a reminder that the relevance of the industry, in the long run, was dependent on customer trust. The commission further expressed that they would proceed to monitor the issue ad if required, would use its formal regulatory powers to punish the bookmaker that has been found in breach as well as the industry in general.

Ladbrokes was lucky to evade punishment even after they were found in breach of the terms discussed earlier. This was because their actions were not under the category of conditions that violated the license or the code of conduct that has been set by the UK Gambling Commission in relation to the terms of the application of Rule 4.

Moreover, Ladbrokes, which is a British Bookmaker, was credited with bringing the case before the local racing regulatory body on the day the race took place. During the period of the investigations being conducted, it turned out that the bookmaker saved a total of £7.70 only by cutting the price of Tango Sky which ultimately did not make any significant difference in its profits.

Ladbrokes released a statement on the issue saying that the company had initially interpreted the series of events that led to the price change incorrectly as the time it took place, but this had only become clear after the case was reviewed adequately. Moreover, the company also pointed out that as a matter of fact, the reduction of Tango Sky’s odds was in contravention of its trading policy at the time and showed that its trades had been signaled about it.

Following this case, the UK Gambling Commission has issued further information on how Rule 4 should be applied going forward. The UK Gambling Commission has been keen on monitoring the activities of bookmakers and has indicated that they will not relent on their quest to ensure that there is a fair playing ground for both gamblers and bookmakers.