The United Kingdom Gambling Commission has announced brand tough measures on betting for betting firms. These new rules have been necessitated by concerns over misleading advertisements that pertain to bonuses and promotions.

These new rules and regulations assure gamblers of better protection. They also empower the Gambling Commission to levy unlimited fines and fees for any breach of these rules or the associated consumer laws. Some of these possible breaches include but are not limited to misleading advertisements, those that tend to target small children, or those that make gambling appear great and normal.

Other than these, the gambling firms that send out spam marketing contents such as text messages and e-mails will also be in for trouble under the new rules. They will also be required to follow all the laid down United Kingdom advertising codes whilst putting in place a more robust conflict resolution mechanism for the gamblers.

The rules shall come into force on October 31st, 2018. The commission shall, after coming into effect of the rules, impose an eight-week window for the casino operators to resolve any complaints with their clients and customers.

These rules are expected to facilitate the process of resolving any breaches of the consumer laws. These include such aspects as unrealistic restrictions on the withdrawal process, misleading promotions, and impractical bonuses.

To help the consumers make the right purchasing decisions, websites like have sprouted. It reviews the various online casino operators on a regular basis and provides independent assessments of their competence from time to time.

While commenting on these developments, Neil McArthur, the Gambling Commission’s Chief Executive, had these to say:“The Gambling Commission is intent on cracking down on the firms that tend to treat consumers unfairly. This is because consumer protection is a topmost priority for us. It subsequently has to be a priority for the gambling operators as well. The changes we have instituted will surely protect consumers from unscrupulous and misleading advertisements and promotions. They will also see to it that the consumers can withdraw their earnings faster and easier. This is not to mention that the rules shall facilitate the resolution of consumer complaints.”

The founder of Justice for Punters, Brian Chappell, on the other hand, had these to say: “It is great to note that the Gambling Commission has finally acknowledged that gambling operators have to be subjected to stricter regulatory regimes. Only time will tell whether these new powers shall be used accordingly and if the gamblers shall be able to derive their rights promptly after a mistreatment. Even though the announcements incomprehensive, it is nonetheless highly welcome.”

Way back in 2016, while in partnership with the Competition and Markets Authority (CMA), the United Kingdom Gambling Commission established formal investigations to find out whether the online gambling companies were indeed mistreating their customers.

The findings of the investigations led the authority to launch enforcement actions against several gambling operators the following year. This was after the companies were accused of breaking the consumer laws with regards to the promotions.

From the foregoing, it is clear that the United Kingdom Gambling Commission greatly benefits casino operating sites. It does so mainly by instilling confidence in the potential gamblers and encourage them to gamble more. This certainly leads to an increase in the profit margins of the said firms.


A survey was done in the UK, and the results showed that approximately 528,000 people are addicted to gambling. The result also stated that 80% of them end up having bad debts that eventually destroy their financial status.

GamblingOnce you get into betting it becomes tough for one to stop. It is for this reason that two challenger banks came up with a solution to this bad habit. They have come up with mobile apps that give the current account holders of these banks the option to block all the payments to any registered gambling operator.

This feature is meant to help the players who are trying to stop spending on gambling. Tony Franklin, a former gambling addict who is using the app to quit his bad habits, talked to The Daily Mail and he confessed how gambling had consumed most of his adult life. He continued to say that the bad habits had led to him losing his home plus his family two times. His life kept getting disorderly. His relationship with banks got worse. He said that the gambling life affected his entire life; family, friends, employment, financial state, housing and eventually his health.

Tony has interest in challenger banks market as a whole. He kept looking for a bank that would come up with ways that would help him control his spending habits, and his research led him to Starling bank. Franklin says that ever since he started using the feature, he has been able to withdraw from gambling. The element has prevented him from falling back to the bad habits as many players do. They quit, and after a week they fall back. He says the bank has played an essential role in trying to get his life back on track. He has been able to pay off some debts, but he still has others. He says he will pay them with time.

Tony Franklin believes the feature is the only way to get out of the ‘cauldron of chaos’ as he calls it. Before the banks came up with the feature, players were forced to go to the gambling operators and convince them to block themselves from receiving any payments from the player. Starling bank was the first to come up with the feature, and after a short while, Monzo followed. The two banks have accounts that are operated through a mobile app. Barclaycard also offers the blocking services to their credit card holders to enable them to block their credit card from making transactions to any registered gambling operator. This is done by talking to their customer care.

As long as the feature is switched on, any trial to make a payment to an authorized gambling operator will be rejected automatically. Monzo customers can block the payments by using the feature on the app or by contacting the customer care team through the chat feature. Starling clients can block the payments by using the feature and can unblock payments anytime using the feature also and immediately an alert will show up guiding them to seek help from National Gambling Helpline. For a person using Monzo account, they will need to talk to the customer care using the chat feature on the app to unblock the payments. On request, they will ask the person several questions and try to convince them to rethink. If the person gives the go-ahead after all these, it will take 48 hours for the payments to be unblocked.