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Monday 20th August 2018: Blueprint Gaming, which is a leading game studio company that is based in the United Kingdom, launched a new portfolio of gaming slots with Mansion. It did so in a deal which has subsequently diversified the catalogs of games it has on offer.

This launch followed a successful incorporation of the Playtech Open Platform (POP). It now enables the players of Mansion to gain access to a vast array of Blueprint games. These include the new-released hot games like the Diamond Mine Megaways™, not to mention the classic titles like the TED, Paws of Fury, King Kong Cash, and Wish Upon a Jackpot.

As part of this merger, the operator will also take over the supplier, Jackpot King’s, progressive games. This shall take effect in the coming months. They are anticipated to offer greater varieties of game options to the player bases of the members. This arrangement also comes with the likelihood of awarding a life-changing reward to the members.

The Mansion Group is a firmly-established and leading provider of online entertainment and gambling products. It was established in 2003 and possesses a broad range of online casinos. These cater to the unique tastes and markets that epitomize the field of online gambling. Its flagship brand is the Casino.com. It was awarded the prestigious ‘Online Casino Operator of the Year’. This took place at the International Gaming Awards 2018.

Blueprint Gaming, on the other hand, is a subsidiary of the German Gauselmann Group. It doubles up as a leading game studio in the United Kingdom. The studio creates exciting gaming slots which it disburses to the global online and mobile platforms. Other than this, it also channels its games across 100,000 or more land-based gaming terminals throughout the United Kingdom, Germany and Italy.

From the foregoing, the merger of these two online gaming studios is anticipated to revolutionize the United Kingdom casino and gaming industry. This is further expected to enrich the content options besides driving down the prices of access to the games altogether.

While signing the deal to affect the merger, Matt Cole, the Managing Director of Blueprint Gaming had these to say: “This launch is a pretty exciting deal indeed. It has the potential to greatly expand our scope within the gaming industry.” He further went on to add: “We are truly passionate about the games we generate. We subsequently look forward to bring in even more brand new and exciting contents in not so a distant future. We are very certain that the players of the various operators shall find our innovative and top-notch quality games a big hit.”

Mr. Shelly Suter-Hadad, who doubles up as the chief operating officer and the managing director of the Mansion Gaming, on the other hand, had these to state: “Given that Blueprint Gaming produces many exciting and popular casino games, incorporating its live contents in our marketing strategy has proved to be pretty easy and rewarding.”

He further stated: “It is well within our mission to furnish our players with a huge range of premium quality contents. This is to guarantee a fantastic experience on site. Our partnership with the Blueprint Gaming aligns perfectly with this noble goal.’

 

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The United Kingdom Casino market is set to become more competitive after Authentic Gaming was given a license to operate in the market. The United Kingdom Gambling Commission has now allowed Authentic Gaming to operate in the UK market following an intense application and scrutiny process. Authentic Gaming was found to fulfill the set standards for casino games in the country and is hoped to bring a unique and enjoyable experience to casino players.

Authentic gaming, a live casino provider, has been granted a UK operating license. The firm is viewing it as a breakthrough as it is the first step in its expansion plan to other favorable markets across the world. The license will make it possible for Athletic Gaming’s gaming and product suites to be available to operators and plays across the United Kingdom for the first time.

According to Jonas Delin, the chief executive officer at Authentic Gaming, the United Kingdom casino industry is the largest lice casino market in Europe. Authentic Gaming, therefore, sees the approval of its license as a major milestone in its business as it will have a larger market size.

Authentic Gaming is focusing on regulated markets in the world with an aim of showing its commitment to eradicating problem gambling. With the UK license already issues, the company is not targeting to expand to other regulated markets in the world.

The UK market is not completely new to Authentic Gaming. For some time now, the firm has been had partnerships with UK-licensed operators such as LeoVegas, Mr. Green, and Kindred Group. Its entry into the market will see it cement its relationship with the already existing customers and grow its market size in the country.

While commenting on the issuance of the license, Delin argued that the UK has a strong culture for visiting casinos. Its expansion to the country is an effort to tap into the culture and build a sustainable business. Following the granting of the license, Authentic Gaming will supply its games and products in the UK market. Notable in its products is the ‘Authentic Roulette’ which is known for streaming tables from leading casinos across the world. The product allows punters to place bets on roulette tables that are located in resorts in various locations across the world such as Italy, Denmark, Georgia, Romania, and Malta.

The license by UKGC came only weeks after Authentic Gaming opened a new studio in Malta in an effort to improve its service offerings. The studio which has been dubbed Arena contains for varied game formats and six live auto roulette tables.

The firm is optimistic that its strategies in the UK market will be successful. Delin said, “With nearly half of our client base holding a UKGC license, we are eager to bring our games to market – we know they will be a huge hit with UK players.” “We believe our Authentic Roulette stream from luxury casinos around the world will be a great proposition for UK players,” he added.

Expressing the firm’s commitment to succeeding in the market, Delin said, “We are dedicated to taking the live casino experience to the next level, and making it as thrilling and authentic as possible. Out tables located in prestigious casinos all around the world are a real USP for us.”

 

Casino players in the United Kingdom will have a wider variety of games to choose from after 1X2 Network and Groove gaming signed a business cooperation deal. In a press release, 1×2 Network announced that it had signed a deal with Groove Gaming as an effort to have its innovative products; tables, slots, and virtual games available to more casino players not only in the UK but across the world and more so in regulated markets.

The business deal that both firms signed is to allow 1×2 Network, a gaming content supplier, offer its variety of games from Iron Dog Studio and 1×2 gaming brands as well as its strategic partner Leap Gaming to casino players through the Groove Gaming platform. Both firms are leveraging the increasing markets and by making the games more available, they will maintain customer loyalty and increase revenue.

Through the deal signed between the two firms, operators who are powered by Groove Gaming will also access popular titles from 1×2 Networks such as Blood Queen and Rainbow Wilds.

Groove Gaming and 1×2 Network are seeking to grow their market share in the Casino industry. They also are venturing into the regulated markets with a view that it is the future of the betting industry. Considering the challenges facing the gambling where problem betting is on the rise, there is a need that markets move towards regulated markets. Groove and 1×2 Network are viewing their deal as a way of positioning themselves for the future by remaining relevant to a wider customer base.

Recently, Groove Gaming was granted an operating license from the United Kingdom Gaming Commission (UKGC) that will see it offer multiple gaming options to casino players across the country. On the other hand, 1X2 Network has been on a growth and advancement plan that has seen it focus on building a reputation for designing enjoyable, sophisticated, and bold games.

Over time, 1X2 Network has dedicated its efforts to applying intelligent mathematics and sophisticated mechanics to deliver casino games that are worthwhile. The firm focuses on offering an unrivaled experience to its players.

As an established and licensed supplier in the UK, 1X2 Network targets to become the leading content provider and platform in the market. With Groove Gaming receiving its operating license in the UK market recently, 1X2 Network moves to sign a deal with them is a move of ensuring it maintains its position of being the leading gaming content provider.

1X2 Network is optimistic that the deal will strengthen its position in the market. Commenting on the deal between the two firms, Kevin Reid, the chief commercial officer at 1X2 Network said that the move was a major accomplishment and would stamp its authority in the industry as “one of the leading game developers and suppliers in regulated markets around the world.”

“Our titles will now sit in the Groove Gaming portfolio alongside those from some of the largest and most established studios, which is a testament to the quality and popularity of our games among players and operators,” he continued.

On the part of Groove Gaming, it is hopeful that the deal will attract more customers. Commenting on the issue, Yahale Meltzer who is the operation manager at the firm argued that considering that they were recently licensed for the UK market, his firm was looking for a UK supplier who would add more games to their portfolio and 1X2 Network was the right fit.

“Their slots, table games, and virtuals look great, have crisp sound and feature some of the most compelling gameplay we have seen for a long time. We believe they will be a huge hit with our operators and their players,” he said.

 

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Announcing the financial report for the previous financial year, Rank group said that 2017/2018 was a “challenging year” because of the disappointing performance that its Grosvenor casinos business posted. The business reported a 6.1% drop in revenues to £373 million in the financial year.

The poor performance of the casino business caused a decline in Rank group’s financial performance. Its pre-tax profit dropped by 41.4% to £46.7 million for the year ending 30th June. Subsequently, its revenue fell by 2.3% to £691 million.

Rank group has blamed a number of factors for the slowed casino business. The underperformance of some casinos in the region caused the firm to dig deeper into revenue in an effort to try and stabilize the businesses. It reported that it made “exceptional” charges following an underperformance of five of its casinos and closure of one of the casinos in Bradford.

The group also blamed the new guidelines that were published by the United Kingdom Gambling Commission in September 2017. The guidelines require that betting firms undertake due diligence when dealing with their customers and perform more stringent checks on punters. The effect of the guidelines has been a decline in casino customers. Rank group also blamed adverse weather conditions that were experienced earlier in the year.

Casino goers were forced to stay at home because the weather patterns were unpredictable and they could not go ahead and risk their lives. In the long run, low casino customers translated to reduced revenue. The firm believed that the decline in revenue could have been by higher margins were it not for its robust cost control measures.

The announcement of a decline in revenue triggered a decline of the group’s share prices by 6.1%. Commenting on the decline, Ed Monk, an associate director at Fidelity Personal Investing shares division argued that the fact that the group’s dividend rose by 2.1% to 7.45 per share coupled with the firm’s profit warning which was issued in early April had helped prevent a sharp and bigger decline.

The firm is, however, banking on its online business which despite not growing in the pace anticipated, has maintained a positive trajectory. In the year ended 30th June, the group’s digital revenue grew by 9% to stand at £122.5 million. The group reported that the first and second half of the year saw different growth patterns in the digital revenue with the second half registering slower growth because of the new guidelines that were released during the period.

Rank Group’s Chief Executive Officer, John O’Reilly emphasized that the company will implement a turnaround plan that will cause better performance in the future. “We are taking steps to increase our focus on the customer, to accelerate growth in the digital business, to drive cost efficiencies across the business and to strengthen our organizational capabilities,” he said “This will be delivered with a transformational programme framework, which will ensure that we deliver a growing Rank Group that is fit for the future.” O’Reilly reiterated.

 

The United Kingdom Gambling Commission has announced brand tough measures on betting for betting firms. These new rules have been necessitated by concerns over misleading advertisements that pertain to bonuses and promotions.

These new rules and regulations assure gamblers of better protection. They also empower the Gambling Commission to levy unlimited fines and fees for any breach of these rules or the associated consumer laws. Some of these possible breaches include but are not limited to misleading advertisements, those that tend to target small children, or those that make gambling appear great and normal.

Other than these, the gambling firms that send out spam marketing contents such as text messages and e-mails will also be in for trouble under the new rules. They will also be required to follow all the laid down United Kingdom advertising codes whilst putting in place a more robust conflict resolution mechanism for the gamblers.

The rules shall come into force on October 31st, 2018. The commission shall, after coming into effect of the rules, impose an eight-week window for the casino operators to resolve any complaints with their clients and customers.

These rules are expected to facilitate the process of resolving any breaches of the consumer laws. These include such aspects as unrealistic restrictions on the withdrawal process, misleading promotions, and impractical bonuses.

To help the consumers make the right purchasing decisions, websites like www.smartphonecasinos.co.uk have sprouted. It reviews the various online casino operators on a regular basis and provides independent assessments of their competence from time to time.

While commenting on these developments, Neil McArthur, the Gambling Commission’s Chief Executive, had these to say:“The Gambling Commission is intent on cracking down on the firms that tend to treat consumers unfairly. This is because consumer protection is a topmost priority for us. It subsequently has to be a priority for the gambling operators as well. The changes we have instituted will surely protect consumers from unscrupulous and misleading advertisements and promotions. They will also see to it that the consumers can withdraw their earnings faster and easier. This is not to mention that the rules shall facilitate the resolution of consumer complaints.”

The founder of Justice for Punters, Brian Chappell, on the other hand, had these to say: “It is great to note that the Gambling Commission has finally acknowledged that gambling operators have to be subjected to stricter regulatory regimes. Only time will tell whether these new powers shall be used accordingly and if the gamblers shall be able to derive their rights promptly after a mistreatment. Even though the announcements incomprehensive, it is nonetheless highly welcome.”

Way back in 2016, while in partnership with the Competition and Markets Authority (CMA), the United Kingdom Gambling Commission established formal investigations to find out whether the online gambling companies were indeed mistreating their customers.

The findings of the investigations led the authority to launch enforcement actions against several gambling operators the following year. This was after the companies were accused of breaking the consumer laws with regards to the promotions.

From the foregoing, it is clear that the United Kingdom Gambling Commission greatly benefits casino operating sites. It does so mainly by instilling confidence in the potential gamblers and encourage them to gamble more. This certainly leads to an increase in the profit margins of the said firms.