As part of the UK’s departure from the European Union, companies, residents, and citizens of the United Kingdom are set to forfeit several privileges. Businesses will particularly be hardest hit given the numerous benefits and incentives that the EU currently provide.

BrexitFor instance, the EU has a very large population. Firms that operate in or have access to the trading bloc, therefore, enjoy huge revenue inflows and market. It also has a uniform tax regime and payment processing options. This is why UK-based firms are currently bracing themselves for tough times ahead.

Perhaps no other industry shall be as hardest hit as Gibraltar’s gambling industry. This is because it is one of Europe’s if not the world’s most developed and sophisticated gambling industry. The departure of the UK from the EU is, therefore, going to severely impact the betting firms that set up base there.

The two most likely negative impacts are the dip in revenue, sophisticated operational environments, and the shrinking of the market base. This has sent many firms panicking. Both the operational firms as well as the government of Gibraltar have decided to put in a raft of measures that are geared towards mitigating these dangers.

As part of forestalling the adverse negative consequences of this imminent departure, the government of Gibraltar has stepped in to reduce the operational expenses of the gambling firms that are based within its borders. It has decided to lower the tax that is levied on the income which is derived from gambling. At the same time, it has also decided to raise the license fees.

Before the Brexit deal started taking shape, firms used to part with 1% of their betting revenue in form of tax. As things stand, this figure was reduced by a whopping 85%! Right now, the betting firms will part with only 0.15% of their revenue from gambling.

Given that proceeds from gambling constitute a huge portion of the income of Gibraltar, a way out has to be sought. The government has decided to increase the license fees as part of the strategy to make up for that shortfall. The B2B firms shall now pay $112,000 (£85,000) while the B2C shall pay $132,000 (£100,000).

This means that it will be more expensive for firms to enter the market. However, license fees are a one-time expense. This increase will not impact the profit margins of such firms in the future.

During these Brexit talks, the service industry has largely been overlooked. Since gambling is part of the service industry, it will not be given the necessary attention it ought to during such talks. This has prompted some players within Gibraltar’s gambling industry to consider lodging an official complaint with the World Trade Organization.

This is because both the UK and the EU are members of this global trade body. They also draw their inspiration from a case that once pitied the US and the tiny Caribbean nation of Antigua. In that dispute, the WTO mediated and ruled in favour of Antigua.

Some firms have however opted to relocate to other bases that are still within the purview of the European Union. The Bet365 and the 888 Holdings are two of the most outstanding firms of this kind. They have decided to relocate to Malta and Ireland respectively.

These impending disasters notwithstanding, the Government of Gibraltar has remained upbeat and undeterred. The Minister for Financial Services of the nation-state, one Mr. Albert Isola, has insisted that the nation shall withstand the dangers and remain strong.

He has further stated that the alterations of the license fees and tax regime are all geared towards solidifying the stature of Gibraltar as Europe’s top betting hotspot.

 

 

Just recently, the UK announced a £2 maximum stake on various gaming and gambling machines all over the country. Spearheaded by Matthew Hancock, the project aimed at controlling the ever-increasing challenges associated with betting.

Gambling TaxIn fact, the government has developed proposals which can be used to reduce the maximum stakes on fixed odds, which a gamer can place at terminals. Some reports from the Department of Media, Culture, and Sport mentioned that no specific decision had been made by the state, but the £2 was close to implementation.

The FOBTS is a reliable source of revenue for book markers, including some of the very big names in the country. Some of these betting companies include Betfred, Paddy Power, Betfair and more. The campaigners say the FOBTs are the negative aspects of gaming and have called for action to be taken by the state. Most of them mentioning that it disproportionately targets individuals who are addicted to gambling. Just recently, the financial shares at William Hill dropped by an exceptional 15 percent

These betting superpowers are now left to consider new approaches for addressing the losses associated with such a huge limit on the gambling. Some have been quick to mention that such cuts are only aimed to reduce the exceptional growth potential of the gambling industry.

Financial officials at the department have been trying to gain perspectives on the maximum stake based on an exceptional 12 week consultation period. The expected deduction of finances come in the wake of recent financial challenges faced by several professionals who resist the crackdowns in many ways.

Other bookmakers have also raised concerns into the recent betting cuts, which they believe will lead to shop closures and various job losses. Plus, various financial reports have forecasted that the few coming months that companies such as Ladbrokes will have lost £447m in annual revenue. Such losses would not only affect the gambling industry, but it also reverberates across the entire financial industry of the UK.

Additionally, the state has also evaluated the effects of the £2 restriction on the companies in gambling, with predictions of in between £3.6bn and £8.7bn in losses over a decade. The UK government. Also mentioned that the FOBT stakes would be implemented to ensure a safe and sustainable environment for people to engage in gambling. Additionally, they are also searching for the exact limit level, with the £2 being a prospective limit to determine its suitability. The focus of any final decision should be to embrace measures that will help to reduce the detrimental losses associated with gambling

The £2 is considered by most a ban on FOBTS, and it would hundreds of thousands of people out of jobs. On top of that, it would also have serious ramifications for racing games such as the horse racing industry, which is mainly powered by finances from bookmakers. Betting shops are also seemingly trying to take the initiative by investing in innovative solutions to help identify those at risk. These individuals can then be assisted to address their unique gambling challenges.

 

The authority in the UK that oversees advertising matters has recently been put to task investigating claims and complaints regarding the number of betting ads that ran on mainstream media during the world cup tournament.

Sports BettingThe authority is looking into the matter to determine whether the newly set up rules and regulations meant to curb the gambling problem are being adhered to. The companies that are the primary target of these investigations are prominent betting companies such as Bet365, Coral and William Hill.

The Advertising Standards Authority (ASA), which is the authority that is responsible for handling and streamlining advertising matters over the course of the month-long world cup tournament received approximately 115 complaints from viewers regarding the number of gambling ads that were running during the event. This compared to the number of complaints received by the authority before the beginning of the world cup tournament is about four times more compared to the previous month. This became an issue that the oversight authority needed to take seriously and look in to.

The oversight authority, which is the ASA, received these complaints about the course of the tournament. The allegations were not all similar, but most of the complaints received were in regards to the number and the amount of air time the gambling ads were getting. Most of the viewers who sent out these complaints were unimpressed by the numerous advertisements that kept running during this time. Research by the authority has gone to show that the average viewer was exposed to approximately 90 minutes of gambling ads during the whole tournament.

The emphasis with which the gambling ads were being aired became an issue especially since the tournament did not only appeal to the adults but also to the younger generation. This means that more and more kids were watching the progress and the happenings in the world cup and by virtue, they were exposed to these gambling ads. This did not augur well with more of the adult and aware generation who felt the companies acted irresponsibly and failed to consider the children who might be exposed to the ads.

There was a whole other issue regarding these ads which involved the ads that were running on breaks trying to entice the viewers to bet with their improved odds for short periods. These ads were like a call to action buttons that featured “bet now” offers which generally attract people to take action to try and benefit from these offers.

These offers are seen as a way of calling on people to act on these offers since they usually are time sensitive and can only be utilized during a short span of time. Promoting of the time sensitivity of these improved odds is very much similar to the “bet in play, now” message which the standards of gambling advertising discourage in relation to being responsible and problem or addictive gambling.

The investigations are ongoing where the ASA is looking to determine whether or not the techniques that the betting companies utilized during this time were in breach of the UK advertising code. The Advertising Standards Authority is analyzing the complaints trying to see whether there are legal grounds to launch a formal investigation into the companies’ advertising tactics.

The oversight does not in any way regulate the number of ads that will air, and the tournament which is the World Cup is not considered as a program that specifically targets children as it does not appeal to them primarily. And because of this, the tournament is not regulated by the same rules that ban gambling companies from running ads during programs targeted or are likely to appeal to the young generation.

The oversight authority states that the promotion of unique odds during a particular game is not prohibited. The “in-play” odds as they are customarily referred to are not the problem, but the problem lies with some ads that create some urgency to place a bet which is deemed as inappropriate by the authority. These are the ads the authority will be cracking down on.

The UK only allows gambling ads to air during the 9 PM watersheds if the gambling companies are willing to advertise during live sporting events. Australia, earlier on this year, went ahead and put out a ban on all gambling ads during daytime sporting events.

The concern on this whole issue of gambling is for it being normalized. It’s supposed to be an adult activity, but as more young people grow up with the activity of gambling around them, there is the risk of them getting in too deep. As the betting companies continue to put an affiliation of sporting events with gambling, then the issue of gambling becoming a social problem is very much possible. The authority is trying to ensure this does not happen.

 

British TV network ITV has received major criticism over betting advertisements it aired during the recent 2018 World Cup. The network has been accused of bombarding viewers, including children, with countless gambling adverts.

World CupOf all the advertisements aired by ITV during the course of the tournament, it is reported that 17% of them were gambling related. It reveals that, of the eight and a half hours of advertisements aired during this period close to an hour and a half was taken up by betting adverts.

A total of 172 ads related to betting were shown, twice as many as those related to alcohol and four times as many as those related to fast-food brands. ITV’s World Cup coverage has greatly been criticized due to the fact that children and young people made up a significant percentage of the viewers during the tournament. Many are worried about the effects of exposing children to such an excessive amount of gambling content with some fearing that children will now normalize betting and associate it with football and sports in large.

Children are normally protected from such content by laws which restrict the airing of betting advertisements during the watershed period. Most of the World Cup games were shown on TV before 9 pm, falling well within the watershed period. They were, however, allowed to be aired because the law does not restrict advertising during live sporting events. Betting firms saw this as an opportunity to increase their already enormous profits and splurged on advertisement spots, with some paying close to £350,000 for a 30-second spot.

Betting firms encouraged viewers to place bets on ongoing and upcoming World Cup matches. Some even used celebrities to further entice viewers to engage in gambling activities. This led to an increase in bets placed as people who had never gambled suddenly felt the urge to do so. There was an upsurge in women gamblers, rising from 10% in the 2014 World Cup to 30% of all gamblers in this World Cup. It is evident that the exposure worked in the favor of bookmakers and gambling firms. There has been a call for stricter regulations moving forward.

The government has also come under fire for not doing enough to protect children from unnecessary exposure to gambling advertisements. These ads saturated the network during the tournament and the government chose to ignore the issue rather than tackle it head-on. The government, in turn, claims there is insufficient research available to warrant tighter regulations.

The negative effects of betting ads have been discussed heavily. Children and young people are frequently exposed to betting advertisements not only on television but also on social media and through video games. As a result, gambling has become normal and commonplace for them. An activity that was once reserved for adults is becoming increasingly popular among young people. This is a worrying trend as gambling is extremely addictive and detrimental, both financially and psychologically.

As suggested by the government, more research into the matter is indeed needed in order to expose the true and very real dangers of gambling. Gamble Aware, a charity organization focused on gambling addiction, is currently running a study on the effects of gambling advertisements that will help promote tighter regulations. The study, which is set to be completed in 2019, will also provide information that can be used to educate the youth on gambling and help create treatment plans for those with a gambling addiction.

The Advertising Standards Authority (ASA) has taken action by banning gambling sites and advertisements that are intended to target children. While this tough position is appreciated, the World Cup has revealed just how significant and wide-spread the gambling issue is.

Gamble Aware has reported that there are over 400,000 individuals in the UK alone struggling with a gambling problem. This number is only expected to rise if nothing is done as more children will be exposed to gambling ads and enticed to join the risky world of gambling.

 

Sun Bingo, an award-winning online bingo operator in the United Kingdom, announced that it has become the lead sponsor of ITV’s popular daytime programme – The Jeremy Kyle Show – starting 16th of July.

The Jeremy Kyle Show has been on the air since 2005, thus, making it a major asset for ITV’s daytime programming. On the other hand, Sun Bingo has a vision of being the leading entertainment provider. The coming together of ideas for the two firms, through the sponsorship, is expected to create memorable shows that will attract even more audiences.

Owing to its history and consistency for the past decade, The Jeremy Kyle Show is a must-watch for many people. Sun Bingo will be capitalizing on the popularity of the show to increase its revenue base and convert more audiences to loyal viewers.

Through the partnership, Sun Bingo has also indicated that it is seeking to spread the entertainment from the show to its followers. Starting the effective date of the partnership, Sun Bingo’s registered players will have an opportunity to participate in the fun by winning a chance of being part of the show’s audience. Through the initiative, Sun Bingo hopes to have more of its target customers convert to registered players. The sponsorship deal will see Sun Bingo provide indents for the morning program of the show. As the lead sponsor, Sun Bingo will have an opportunity to identify itself on-air and possibly grow its popularity.

Sun Bingo has appointed The & Partnership London, Pulse’s London sister agency as its marketing lead in the sponsorship deal. The & Partnership London will aid in the development of creative content, promotional messages, and directing. The deal will see Jayde Adams return to her role as Sun Bingo’s comedian. She will play the role of a bingo-mad character while sitting alongside her two best mates in the audience of the television show. The happenings on the stage will not be shown. Instead, the comedy will be the hilarious comments from the three with each of the titles riffing off bingo titles such as ‘Was She Worth It’ and ‘Stuck In A Tree.’

The deal will also see Sun Bingo provide support for video-on-demand promotional content. That way, Sun Bingo, and ITV hope to attract more firms to market their items.

Unlike other commercial promoters of The Jeremy Kyle Show, Sun Bingo’s deal includes managing of the show’s social media assets. Sun Bingo will have exclusive rights to the shows social media assets through which it seeks to build a connection between loyalty and brand recognition.

Sun Bingo is looking to popularize its latest campaigns. Speaking at the press conference on the sponsorship, Hannah Swales, head of Sun Bingo, said that the firm was excited to be partnering with ITV in a way that will see its growth. She said that Sun Bingo will be looking to build its ‘Are you Gonna Bingo?’ campaign by delivering engaging and funny messages to a “brand-new audience.” She described The Jeremy Kyle Show a mega daytime television show in the UK by stating that it has “over 3000 episodes to date.”

The & Partnership London has welcomed the sponsorship and hopes to offer unique content that will attract more viewers to the show. Speaking after the announcement of the sponsorship. Yan Elliott, the joint executive creative director at The & Partnership London, expressed joy that Jayde Adams was coming back to the studio for the ‘Are You Gonna Bingo?’ campaign. He expressed optimism that Adams would help the company create “genuinely funny and relatable characters.”

“The partnership with Jeremy Kyle is perfect for the brand, and we hope Jayde and her pals will keep audiences as entertained as the show does!” he said.

 

Most casinos in the United Kingdom these days require payments to be remitted via the online payment options (e-Wallets). Several options of these kinds do exist. These range from Skrill to Neteller, and Skrill, among others.

However, none of these e-Wallets beats the PayPal. We have dedicated the article to the subject matter of Casino PayPal UK. We are basically going to examine the suitability of the payment platform to the task of processing such payments.

How Does PayPal UK work?

PayPal works by accepting deposits and reflecting the outstanding balance of the same in an individual’s private account. Each account is uniquely distinguished using an e-mail account. Other forms of unique identifiers are the various cards like Visa and MasterCard.

It basically facilitates the Casino PayPal UK remittances of funds via the online platform. It does so by accepting deposits, safeguarding the funds in an online escrow account, and remitting the same to third-party accounts. This is not to mention that it may also wire the amounts to various bank accounts for eventual withdrawal via the ATM.

PayPal Deposit and Withdrawal

Before you can use Casino PayPal UK to send money to a recipient, you first of all have to deposit money. PayPal greatly simplifies the means of so doing. It does not require you to log into your own PayPal account.

Instead, you have to go directly to the deposit section of the selected online casino. You then have to express your desire to deposit funds using PayPal as your preferred option. You will thereafter be directed to a PayPal pop up window to approve the transaction. The money is then instantly deposited in your casino’s account.

Potential Benefits of PayPal

Several benefits do come along with the use of these platforms. Chief of these is the utmost security that the online platform accords its subscribers. Indeed, the account has hardly reported any breach of trust or unauthorized access.

It is also pretty fast. This is because it remits the funds instantaneously with hardly any downtime and unnecessary delays. In light of this, the Casino PayPal UK is the best ever means of effecting online transactions.

The ease of use and applicability comes in next. The platform is indeed self-explanatory in that all the steps and procedures to be followed are clearly outlined. There is no chance of ever getting mixed up or lost in the process.

Lastly, it pairs and communicates seamlessly with several other payment platforms. These include the SWIT, individual bank accounts, money transfer facilities, card companies, and mobile payment platforms, among others. Because of this, users are guaranteed maximum conveniences while transferring their funds.

Suitability for the Role

Casino PayPal UK is by far the most suitable option for effecting payments to casinos. This stems from the fact that it is not at all limited in scope by virtue of online presence. The ease of getting started is yet another benefit. You do not have to have been active to use it. You may open an account and immediately remit your payment. Lastly, the option is increasingly being embraced by several casinos. With time, many will find their options limited and will thus inevitably use the platform for all their pays.

It is quite clear from the foregoing discussions that Casino PayPal UK is indeed the best of the best payment option. In light of this, real casino games pay with PayPal in the UK indeed! In case you are a gambling enthusiast, you, by all means, have to switch to the platform. The same case should apply if you are a proprietor of a casino.

 

There are many great reasons for new players to sign up online. The United Kingdom features several great casinos to explore. Casino online UK is sure to be a popular draw for people in the world. Members will enjoy a lot of great perks that everyone wants to follow in real time too.

Casino online UK is working to fulfill their obligation for a lot of reasons. Beginners will be interested in the great new details that they can follow in time. Casino Online UK is a top request for a good reason. The firm is renowned for being a leader too.

Beginners can join up and fill out the form to get started very soon. Casino Online UK is an enticing choice for a lot of people out there. Beginners are pleased with the incredible new opportunities for gambling that they find. They can join a casino that they want to trust over time. Casino Online UK is pleased to make an offer that people really can trust in good time. There are all new details to consider when people are moving forward. Casino Online UK is worthwhile and customers are giving it a try. These details are being arranged and explained to all new members online.

People want to join up and enjoy some of the perks of membership too. There are bonus deposit awards that can be distributed to new members. People can also enjoy higher payout amounts to be distributed. That is proving to be a popular new arrangement that can be made along the way. Casino Online UK is worthwhile and that is a challenge for all new members. These casinos distribute information about their business model and what work gets done right. Casino Online UK is a leader in ways that few would trust over time.

Reviews are written about Casino Online UK and that could be a big step forward. People genuinely admire the important details related to that service in good time. There are great new considerations that everyone wants to review over time. Casino Online UK wants to do their part to get work done right. There are impressive details that people will review in real time. Awards and ratings are assigned based on that initial impression over time. New members will take great interest in the membership process. That could convince anyone to give the site a try for themselves in time.

Make an initial deposit and learn some of the ground rules going forward. Casino Online UK is waiting to showcase their incredible new selection of games. The initial deposit will help people who want to make a change along the way. Casino Online UK is reportedly one of the most valuable service providers as is needed. That service will be a valuable commodity for future members. Casino Online UK works to fulfill obligations like no other in the world. That service is important for all the right reasons. Casino Online UK is proving to be important in time.

 

The United Kingdom Gambling Commission says that roughly 430,000 people in the country have gambling problems. That is a sizable number of people in Britain that have been affected.

William HillThe new ad campaign is capturing attention and also raising eyebrows along the way. William Hill is a prominent gambling firm that wants to resuscitate their image along the way. That firm has proven to be an important leader in ways that have surprised many people. Follow the story and decide whether William Hill is still a trustworthy firm in their own right. The team hopes to revitalize their image in the coming years.

William Hill has renewed their commitment to preventing problem gambling. The firm has started some policy for change in the way people gamble. Their latest ad campaign is entitled ‘Nobody Harmed’, but it does focus on that issue. That demonstrates that the firm is concerned about the well being of gamblers. That is a big step forward for a firm that has worked hard in the past. People will want to consider the issue and think through how it could affect their lives. That explains why William Hill is proving to be a popular leader all over again.

The Gambling Commission has issued calls for firms to stop problem gambling. People are worried that far too many citizens are now concerned about the issue itself. The Gambling Commission has overseen some of these developments for quite some time now. The country has changed the way that they do business and people are following along. That is a big step in the right direction as well. Other firms have followed that cue in real time for those interested. Come to respect the important work that is getting done along the way. William Hill is a leader and wants to show that they still care.

William Hill has sent out a public service announcement that people want to consider. That could prove to be valuable and what service they will want to try. William Hill is maintaining their service catalog in ways that some will review. That announcement represented an effort to contact people with that problem. Gambling is a serious issue and should be taken with all due concern. William Hill is proving to be an important leader in that regard as well. There are steps that should be taken to keep people interested. These ideas are valuable for anyone with problem gambling issues themselves.

A representative actually said that they felt that they fell far short of their objective. They wanted to curtail problem gambling in the United Kingdom. But the firm has taken note of a few problems themselves. That explains the reasoning behind their latest ad campaign. That is a worthwhile step that people will take towards rehabilitation. William Hill has made an effort to change their official policy about gambling. The firm wants to educate people about these problems in advance. That could help everyone make real strides towards correcting problem gambling in the United Kingdom.

William Hill is going to target four main areas related to that issue. One includes how to identify a problem gambler when necessary. New staff members are being trained on that problem when they can. Support services are being extended to those who need the right kind of help. William Hill wants to get that work done right as is needed. That will showcase that the firm is taking the right measures. Their firm wants to maintain good standing with the gambling commission. Responsible gamblers are making a good case for these motions. William Hill is ready to do their part as is needed.

 

A survey was done in the UK, and the results showed that approximately 528,000 people are addicted to gambling. The result also stated that 80% of them end up having bad debts that eventually destroy their financial status.

GamblingOnce you get into betting it becomes tough for one to stop. It is for this reason that two challenger banks came up with a solution to this bad habit. They have come up with mobile apps that give the current account holders of these banks the option to block all the payments to any registered gambling operator.

This feature is meant to help the players who are trying to stop spending on gambling. Tony Franklin, a former gambling addict who is using the app to quit his bad habits, talked to The Daily Mail and he confessed how gambling had consumed most of his adult life. He continued to say that the bad habits had led to him losing his home plus his family two times. His life kept getting disorderly. His relationship with banks got worse. He said that the gambling life affected his entire life; family, friends, employment, financial state, housing and eventually his health.

Tony has interest in challenger banks market as a whole. He kept looking for a bank that would come up with ways that would help him control his spending habits, and his research led him to Starling bank. Franklin says that ever since he started using the feature, he has been able to withdraw from gambling. The element has prevented him from falling back to the bad habits as many players do. They quit, and after a week they fall back. He says the bank has played an essential role in trying to get his life back on track. He has been able to pay off some debts, but he still has others. He says he will pay them with time.

Tony Franklin believes the feature is the only way to get out of the ‘cauldron of chaos’ as he calls it. Before the banks came up with the feature, players were forced to go to the gambling operators and convince them to block themselves from receiving any payments from the player. Starling bank was the first to come up with the feature, and after a short while, Monzo followed. The two banks have accounts that are operated through a mobile app. Barclaycard also offers the blocking services to their credit card holders to enable them to block their credit card from making transactions to any registered gambling operator. This is done by talking to their customer care.

As long as the feature is switched on, any trial to make a payment to an authorized gambling operator will be rejected automatically. Monzo customers can block the payments by using the feature on the app or by contacting the customer care team through the chat feature. Starling clients can block the payments by using the feature and can unblock payments anytime using the feature also and immediately an alert will show up guiding them to seek help from National Gambling Helpline. For a person using Monzo account, they will need to talk to the customer care using the chat feature on the app to unblock the payments. On request, they will ask the person several questions and try to convince them to rethink. If the person gives the go-ahead after all these, it will take 48 hours for the payments to be unblocked.

 

The UK Gambling Commission (UKGC) has revealed that Ladbrokes misguided them at the period during which the investigations into the Black Dave case were ongoing.  The puzzle concluded yesterday after a statement was released warning bookmakers to be careful when dealing with Rule 4 deductions in horse racing.

LadbrokesLast year, David Evans was handed a fine by the ruling body that monitors the local racing environment for delays in releasing notifications of the non-runner, Tango Sky. The investigations found that this was a chance for him back Black Dave who was also a new entrant before the odds of Tango Sky were removed. During the time of placing his bet, Evans also told Ladbrokes that he intended to withdraw from Tango Sky if not for the change that happened shortly after he placed his bet.

Ladbrokes claimed that they were not sure what exactly had led to the reduction of Tango Sky’s odds soon after David Evans placed his bet as that the event took place about three years ago. The UK gambling regulatory body, however, managed to dig out evidence which proved that the bookmaker had made that action to increase the deductions that would be made from bets that won that had already been placed as stated in Rule 4. The commission showed that Ladbrokes had not been successful in reviewing the information that was available to them before providing inaccurate explanations as a watchdog that directly deals with the clients.

The Commission further indicated that the gambling operators must consider that the series of events that occurred in the Black Dave case as well as the Ladbrokes’ actions was a reminder that the relevance of the industry, in the long run, was dependent on customer trust. The commission further expressed that they would proceed to monitor the issue ad if required, would use its formal regulatory powers to punish the bookmaker that has been found in breach as well as the industry in general.

Ladbrokes was lucky to evade punishment even after they were found in breach of the terms discussed earlier. This was because their actions were not under the category of conditions that violated the license or the code of conduct that has been set by the UK Gambling Commission in relation to the terms of the application of Rule 4.

Moreover, Ladbrokes, which is a British Bookmaker, was credited with bringing the case before the local racing regulatory body on the day the race took place. During the period of the investigations being conducted, it turned out that the bookmaker saved a total of £7.70 only by cutting the price of Tango Sky which ultimately did not make any significant difference in its profits.

Ladbrokes released a statement on the issue saying that the company had initially interpreted the series of events that led to the price change incorrectly as the time it took place, but this had only become clear after the case was reviewed adequately. Moreover, the company also pointed out that as a matter of fact, the reduction of Tango Sky’s odds was in contravention of its trading policy at the time and showed that its trades had been signaled about it.

Following this case, the UK Gambling Commission has issued further information on how Rule 4 should be applied going forward. The UK Gambling Commission has been keen on monitoring the activities of bookmakers and has indicated that they will not relent on their quest to ensure that there is a fair playing ground for both gamblers and bookmakers.